A successful brand is the pinnacle of strategic ideas, experience, and a little bit of magic. It all results in a concept that others can identify with and follow. A logo, a name, and identity are starting points but by themselves do not create strong brands.
Once a brand is conceived it needs to learn to talk. This is where our communications experts come into play and ensure consistency across all media platforms.
Talking is one thing. Communicating is another. The latter is when your audience is interacting with your brand and the message has been processed. These interactions are the golden nuggets we look for and which ultimately drive results.
Discovering how your audience best interacts with your brand is a sophisticated and mathematical operation – the flip side of creative and artistic thinking behind the development of the brand identity.
Marketing is no longer about the stuff you make…it’s about the story you tell.
Be so good they can’t ignore you.
Your brand is what other people say about you when you’re not in the room.
Identity is cause; brand is effect and the strength of the former influences the strength of the latter.
I strive for two things in design: simplicity and clarity. Great design is born of those two things.
A brand is a reason to choose.
Pixelperfect nailed it first time with the brief I gave them. They intuitively grasp what you need and make things happen. I was immediately struck by how they inspire and bring fresh ideas to the table. Work seems to be so much more fun when dealing with pixelperfect, but not at the expense of results; they deliver on spec, on time and on budget – without fail. I just wish it could be the same with some of my other providers.Pablo Reinoso, Campeones Junior
I am so grateful to pixelperfect for creating a new corporate brand for our development. The pixelperfect creative team was professional and fun to work with, making the whole process a breeze. They took the time to understand our mission and capture the spirit of what we aimed to do. The finished result was beautiful, elegant and above anything we expected. Thank you!”Narciso Castro, The Oakhill